Immersing ourselves in Bike Week

Melissa and I could not wait for the first week of May. We had our calendars ready (well Google Calendars), our watches set, and our bikes all cleaned up. We were ready to start May with the big, the bold, and the wheely fun Bike Week.

This past year Melissa and I have been collaborating with the City of Santa Cruz, People Power, Ecology Action, and other related organizations. We've given our efforts in tabling at multiple events throughout the year, volunteering with Elise Ehrheart of Ecology Action in teaching elementary school children how to properly ride their bikes to school with the Bike Smart! program, and co-facilitating bike-commuting workshops with Amelia Conlen of People Power. All these events we partook in were to contribute towards our main goal: to increase bicycle ridership in Santa Cruz.

Melissa, our friend and favorite volunteer Hasti, and me at Bike Night First Friday

We started our week off last Friday (May 2nd) at the Ecology Action and People Power sponsored event "Bike Night: First Friday at the Museum of Arts & History." This event was the big kickoff of Bike Week! It was fun night filled of bike-related arts and crafts stations, a group-led bike ride downtown, live music from local artists, bike-blended ice cream, and free helmets! Melissa helped people deck out their bike with decorations for Bike Week while I helped lead the bike ride downtown. I had to to keep people to the right side of the road to ensure that we weren't impeding traffic too much! Overall it was a successful night!

On Saturday, Melissa hosted a Bikes & Food Justice Fest on campus to promote students to become more aware of this mode of transportation and get some free strawberry bike-blended smoothies! At this event, people learned about the importance in Food Justice and how it's related to sustainable transportation. I helped table about our project to heighten the importance of bicycling! 

Bike valet by People Power at Open Streets

On Sunday, Melissa volunteered at Capitola's "Open Streets" event. It was  day filled with music performances, arts and crafts, and People Power's exhibit on the importance and safety that cycletracks or protected bike lanes can bring in our town. Since Santa Cruz has two of these protected bike ways, this exhibit was advocating the importance of them and the encouraging people to support having of more in the local communities.

Bike Week World Cafe

On Monday, Melissa and I participated in a UCSC World Cafe by having the theme be about bikes (since Monday was the official beginning of Bike Week)! We made bike-blended smoothies, talked with students about cycling and its benefits, and got people stoked about the upcoming events! On Tuesday, Melissa helped volunteer with UCSC Transportation and Parking Services to give away free helmets to ensure people who are biking remain safe!

Bike to Work Day on May 8

Celebrating Bike to Work Day with a beer at Santa Cruz Mountain Brewing with one of our mentors, Amelia Conlen.

IT WAS FINALLY THURSDAY! The reason Bike Week was so important for the both of us was it allowed us to measure if our goal of increasing bicycle ridership was being reached in Santa Cruz, specifically on Thursday when it was Bike to Work/School Day. To measure our success, Melissa and I volunteered alongside the UCSC Cycling Team in giving away free breakfast to bicyclists who biked up to school. We all had such sensational and awe-inspiring conversations with the vast amount of cyclists who stopped to chat and eat some of the food we offered. From bike cruisers, to mountain bikes, to road bikes, Melissa and I were both so proud to see so many people ditch their cars and bike that day. To end the great day, we both went to Santa Cruz Mountain Brewing to help donate $1 from our pints of beer (hehe) to Ecology Action and Bike Week programs for all their hard work this week.

Santa Cruz Bike Party takes over the Wharf!

On Friday, Melissa and I wanted to bring all this bike awareness towards some hard earned fun! We joined People Power in a massive Santa Cruz Bike Party that was themed (Bike) Empire Strikes Back with many local community members, students, and families in the streets of Santa Cruz. We all biked from downtown to the Wharf, along the San Lorenzo River, up to Mission Street, around Safeway, and back downtown. We were all motivated to bike the night away by the speakers blasting dancing music and everyone dressed in Star Wars costumes.  

Melissa and Hasti promote bike valet

We ended our Bike Week by volunteering with Amelia Conlen, director of People Power, in having free bike valet at the UCSC music festival "Edge of Eden." We wanted to promote to student and participants a cheaper alternative to driving and taking public transportation! We got to enjoy the amazing performances of several artists, soak in the sun, and give people the freedom to have fun as we took care of their bikes. 

On the "edge of Eden" waiting for people to come valet their bikes!

Overall, this week was filled with so many amazing moments, conversations, and memories. This month has only just began, but this past week sparked the passion and drive that Melissa and I have for cycling. Come join the fun! 

Project Challenges/Advocacy

My project thus far has been smooth going! I’ve been getting some great footage from Tawn and have started putting it together—it’s coming together nicely. Going on the ride that Tawn put together in Aptos produced some great footage as well. We took high school kids up into Nisene Marks and rode some really fun trails. It was most of the kids’ first time mountain biking which was a blast to see and I got some really fun footage all over the trails.

Putting together the video for Green Ways to School hasn’t evoked any problems and has been a lot of fun so far. The only thing I have some concern over is how far the video will reach via the internet. We’ve talked a lot in class about the audience that our advocacy actually reaches which is often those already involved in the bike community.  The video that I’m making for Green Ways to School will go up on their website, which means that the only people who will see it are those actively searching for Green Ways (meaning that they have a prior interest in the organization and thus, in bicycling). I want the video to reach kids and parents who are interested in contributing to an eco-friendly community or who want to engage in sustainable forms of transportation but might not have the resources or might not be comfortable sending their kid off to school on a bike or on foot. I would really love to find the resources to reach this audience. I’ve reached out to the public access station here in Santa Cruz but haven’t heard back (perhaps because they’re under renovation right now?). I know that Tawn has worked with them before so that’s a great connection to have, and I’ll contact them again soon or talk to Tawn about ways of getting the video on air. Of course, posting the video to blogs and internet communities (like this one!) always helps, but again, probably won’t reach the local demographic that I’m interested in reaching. I’d be interested to hear suggestions as to how to reach this audience! Included is a sneak peek photo of the Nisene Marks ride last President’s Day weekend.

ReCYCLED Bike Parts!

I stumbled upon some wonderfully creative uses for bicycle parts. How cool would it be to design a bicycle themed community garden? A unique space where sustainable transportation meets sustainable food systems using charming recycled materials. It could be a symbol of collaboration between local organizations with different specialties but a similar vision.    

Stained glass cogs

Wheel inspired planters and genius pest management tactics

My personal favorite - a trellis adapted from wheels and zip ties. It looks like a special gathering space for small groups, families, picnics, etc.. I would use it to grow pole beans. 

 

A bicycle gate to tone set upon entry. 

These are pretty cool, as they can be utilitarian or strictly decorative. Perhaps one could hang trowels, shovels, rakes, or even bicycles on one of these bad boys.

Ballroom Luminoso: Ugly freeway underpass beautified with recycled bike chandeliers

Read the article by Kimberley Mok on TreeHugger.com here.

Thanks for sharing, Hasti!