Showing posts with label Ecology Action. Show all posts
Showing posts with label Ecology Action. Show all posts

Monday, May 12, 2014

Immersing ourselves in Bike Week


Melissa and I could not wait for the first week of May. We had our calendars ready (well Google Calendars), our watches set, and our bikes all cleaned up. We were ready to start May with the big, the bold, and the wheely fun Bike Week.

This past year Melissa and I have been collaborating with the City of Santa Cruz, People Power, Ecology Action, and other related organizations. We've given our efforts in tabling at multiple events throughout the year, volunteering with Elise Ehrheart of Ecology Action in teaching elementary school children how to properly ride their bikes to school with the Bike Smart! program, and co-facilitating bike-commuting workshops with Amelia Conlen of People Power. All these events we partook in were to contribute towards our main goal: to increase bicycle ridership in Santa Cruz.

Melissa, our friend and favorite volunteer Hasti, and me at Bike Night First Friday

We started our week off last Friday (May 2nd) at the Ecology Action and People Power sponsored event "Bike Night: First Friday at the Museum of Arts & History." This event was the big kickoff of Bike Week! It was fun night filled of bike-related arts and crafts stations, a group-led bike ride downtown, live music from local artists, bike-blended ice cream, and free helmets! Melissa helped people deck out their bike with decorations for Bike Week while I helped lead the bike ride downtown. I had to to keep people to the right side of the road to ensure that we weren't impeding traffic too much! Overall it was a successful night!


On Saturday, Melissa hosted a Bikes & Food Justice Fest on campus to promote students to become more aware of this mode of transportation and get some free strawberry bike-blended smoothies! At this event, people learned about the importance in Food Justice and how it's related to sustainable transportation. I helped table about our project to heighten the importance of bicycling! 

Bike valet by People Power at Open Streets

On Sunday, Melissa volunteered at Capitola's "Open Streets" event. It was  day filled with music performances, arts and crafts, and People Power's exhibit on the importance and safety that cycletracks or protected bike lanes can bring in our town. Since Santa Cruz has two of these protected bike ways, this exhibit was advocating the importance of them and the encouraging people to support having of more in the local communities.

Bike Week World Cafe


On Monday, Melissa and I participated in a UCSC World Cafe by having the theme be about bikes (since Monday was the official beginning of Bike Week)! We made bike-blended smoothies, talked with students about cycling and its benefits, and got people stoked about the upcoming events! On Tuesday, Melissa helped volunteer with UCSC Transportation and Parking Services to give away free helmets to ensure people who are biking remain safe!

Bike to Work Day on May 8

Celebrating Bike to Work Day with a beer at Santa Cruz Mountain Brewing with one of our mentors, Amelia Conlen.

IT WAS FINALLY THURSDAY! The reason Bike Week was so important for the both of us was it allowed us to measure if our goal of increasing bicycle ridership was being reached in Santa Cruz, specifically on Thursday when it was Bike to Work/School Day. To measure our success, Melissa and I volunteered alongside the UCSC Cycling Team in giving away free breakfast to bicyclists who biked up to school. We all had such sensational and awe-inspiring conversations with the vast amount of cyclists who stopped to chat and eat some of the food we offered. From bike cruisers, to mountain bikes, to road bikes, Melissa and I were both so proud to see so many people ditch their cars and bike that day. To end the great day, we both went to Santa Cruz Mountain Brewing to help donate $1 from our pints of beer (hehe) to Ecology Action and Bike Week programs for all their hard work this week.

Santa Cruz Bike Party takes over the Wharf!

On Friday, Melissa and I wanted to bring all this bike awareness towards some hard earned fun! We joined People Power in a massive Santa Cruz Bike Party that was themed (Bike) Empire Strikes Back with many local community members, students, and families in the streets of Santa Cruz. We all biked from downtown to the Wharf, along the San Lorenzo River, up to Mission Street, around Safeway, and back downtown. We were all motivated to bike the night away by the speakers blasting dancing music and everyone dressed in Star Wars costumes.  

Melissa and Hasti promote bike valet

We ended our Bike Week by volunteering with Amelia Conlen, director of People Power, in having free bike valet at the UCSC music festival "Edge of Eden." We wanted to promote to student and participants a cheaper alternative to driving and taking public transportation! We got to enjoy the amazing performances of several artists, soak in the sun, and give people the freedom to have fun as we took care of their bikes. 

On the "edge of Eden" waiting for people to come valet their bikes!

Overall, this week was filled with so many amazing moments, conversations, and memories. This month has only just began, but this past week sparked the passion and drive that Melissa and I have for cycling. Come join the fun! 

Tuesday, April 29, 2014

For Immediate Release – For May’s Bike Month Melissa Ott Puts the Spotlight on Santa Cruz’s Leading Female Bicycle Advocates

For Immediate Release – For May’s Bike Month Melissa Ott Puts the Spotlight on Santa Cruz’s Leading Female Bicycle Advocates 

Date: April 29, 2014

Contact: Melissa Ott/UC Santa Cruz undergraduate student/Bicycle Intern

Tel. (925) 918-3425 Email: mott@ucsc.edu 

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Santa Cruz, CA – To celebrate National Bike Month this May and recognize those who work to support a thriving and diverse bicycle culture in Santa Cruz, UC Santa Cruz undergraduate student Melissa Ott is writing a series of profiles of seven of the community’s female bicycle advocates for the Women on Bikes California initiative and its website Pedal Love, a new media communications platform dedicated to sharing “dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives with bicycles.” Though much of the bicycling world’s focus has been on men and the sport of bicycling, these engaging profiles demonstrate that in Santa Cruz, bicycle advocacy is strongly supported and promoted by women passionate about all forms of riding a bike. To read the profiles go to: www.pedallove.org/its-wheely-easy-being-green.

In Santa Cruz, the week of May 2-9 is Bike Week, and many of the women profiled in the Pedal Love series are instrumental to planning, promoting, and celebrating more than a dozen bicycle-related events, rides, and workshops taking place during Bike Week and throughout May. To learn more, including the fifteen free Bike to Work Day breakfast sites visit http://santacruztransportationsolutions.blogspot.com/p/blog-page.html.

A new member of the Pedal Love creative team, Melissa chose to write her first series of pieces on the women who are inspiring her in the local bike advocacy scene. The result is a glimpse of the diverse and thriving bicycle community in Santa Cruz from environmental program directors to college students to recreational club leaders, and more. The interviews feature the following women:

• Amelia Conlen (Director of People Power of Santa Cruz County)
• Maura Noel (President of the Santa Cruz County Cycling Club)
• Elise Ehrheart (Coordinator of Ecology Action’s Bike Smart! Program)
• Emily Glanville (Ecology Action’s Transportation Group Program Specialist)
• Myrna Sherman (Santa Cruz County Cycling Club)
• Hasti Afsarifard (UC Santa Cruz undergrad & volunteer with People Power)
• Alyssa Tyree (UCSC undergrad & intern with People Power)

In bringing them all together in a series of interviews, Melissa hopes to support awareness of Santa Cruz’s connected bicycle community that spans the varied interests represented by these seven women. She also hopes to continue her bicycle advocacy work after she graduates in June by staying involved in the Santa Cruz bicycling community and writing stories that she hopes will connect more people with the beauty and freedom of the bicycle. To read the profiles go to: http://www.pedallove.org/its-wheely-easy-being-green/ 

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About Melissa Ott
Melissa Ott is an undergraduate student at the University of California, Santa Cruz studying English Literature. She has been actively involved with the sustainability community on campus since 2011. In high school, Melissa served on the City of Pleasanton's Bicycle Pedestrian Advisory Committee, and she has never owned a car. In her current advocacy work, Melissa strives to empower women, young people, and all members of her community to discover the magic of bike riding--not only to reduce carbon emissions, but also to increase happiness, health, and engagement with one's community. To learn more about the bicycle advocacy work she’s currently doing in Santa Cruz, visit http://santacruztransportationsolutions.blogspot.com/p/ideass-bicycle-transit-planning-team.html.

About Women on Bikes California & Pedal Love 
An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at http://www.pedallove.org/.