Project Challenges/Advocacy

My project thus far has been smooth going! I’ve been getting some great footage from Tawn and have started putting it together—it’s coming together nicely. Going on the ride that Tawn put together in Aptos produced some great footage as well. We took high school kids up into Nisene Marks and rode some really fun trails. It was most of the kids’ first time mountain biking which was a blast to see and I got some really fun footage all over the trails.

Putting together the video for Green Ways to School hasn’t evoked any problems and has been a lot of fun so far. The only thing I have some concern over is how far the video will reach via the internet. We’ve talked a lot in class about the audience that our advocacy actually reaches which is often those already involved in the bike community.  The video that I’m making for Green Ways to School will go up on their website, which means that the only people who will see it are those actively searching for Green Ways (meaning that they have a prior interest in the organization and thus, in bicycling). I want the video to reach kids and parents who are interested in contributing to an eco-friendly community or who want to engage in sustainable forms of transportation but might not have the resources or might not be comfortable sending their kid off to school on a bike or on foot. I would really love to find the resources to reach this audience. I’ve reached out to the public access station here in Santa Cruz but haven’t heard back (perhaps because they’re under renovation right now?). I know that Tawn has worked with them before so that’s a great connection to have, and I’ll contact them again soon or talk to Tawn about ways of getting the video on air. Of course, posting the video to blogs and internet communities (like this one!) always helps, but again, probably won’t reach the local demographic that I’m interested in reaching. I’d be interested to hear suggestions as to how to reach this audience! Included is a sneak peek photo of the Nisene Marks ride last President’s Day weekend.