Carbon Emissions in Camille's Project

My project in creating a promotional video for Green Ways to School doesn't interact directly with the idea of reducing carbon emissions. However, the goal of the video is to encourage kids to find sustainable ways to get to and from school. The more kids who do decide to ride their bikes, walk, skateboard, scooter to school, etc., the less carbon emissions they will contribute to the atmosphere. It may seem like a miniscule improvement but getting the word out through video means that there is the potential for reaching a wide audience--not just locally but nation, even worldwide.
Of course, expecting kids in Japan to see my video and be inspired to ride their bikes to school is a stretch. To get enough people on bikes to noticeably reduce carbon emissions would mean a systemic change nation-wide and worldwide. That said, the foundation People for Bikes says on their website that "half of U.S. schoolchildren are dropped off at school in the family car. If 20% of those living within two miles of school were to bike or walk instead, it would save 4.3 million miles of driving per day. Over a year, that saved driving would prevent 356,000 tons of CO2 and 21,500 tons of other pollutants from being emitted."
But starting with kids means future generations of bike commuters or walkers who've learned from their parents. And in schools, fads travel fast. The more kids get on their bikes or walk to school, the more potential there is for the fad to spread.
Seeing kids advocating for stuff seems like one of the most persuasive ways of arguing for something that you want to happen. Getting that future generation to ask for a better, cleaner world provides a solid argument that really can't be disputed. In my project, the kids that are excited about riding their bikes become advocates of the sustainable transportation movement. Though there aren't any concrete stats for understanding the extent that this project will reduce carbon emissions, the potential reach it has in affecting the community could be exponential. Included is a graphic of the