Tuesday, March 18, 2014

"Why Does Zero Motorcycles' Sales Strategy Include Going After Police Departments?" (Forbes)

Photo source: Forbes.com
"Picture a stereotypical Harley Davidson-riding leather-wearing pack of individuals revving their engines loudly when passing cars on the road, and you start to understand why conversion to electric motorcycles has been a challenge. Sure, there are plenty of other kinds of motorcycle riders, but anyone familiar with fuel-power bikes has similar concerns when asked to consider an electric bike (e.g., battery range, power, how it feels on the road, etc.). That’s why Zero Motorcycles, a Santa Cruz California company that was founded in 2006, is focusing so much of their energy on scheduling demos, and allowing riders to experience what their bikes feel like before considering purchase."

Read the full article here.

2 comments:

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  2. The thing that immediately pops into my mind is the lack of noise. The only way people really know where a motorcycle is sometimes (like on the freeway with lots of other road noise) is because typically motorcycles are so loud. I know similar things have been mentioned with hybrids and electric cars, because you can't hear them moving through a parking lot when they're going slow. (I think some hybrids have little reverse beepers for this same reason?) So I would be interested in how they will address that.

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