Every year in Santa Cruz there are approximately 200 bike accidents, 1-2 of which are fatal. This is a result of a lack of safety awareness and sufficient bicycling infrastructure. Santa Cruz has 46 miles of bike lanes, yet only 4 of those 46 miles are designated bike routes. People Power empowers the Santa Cruz Community to bicycle safely in order to promote a sustainable lifestyle and community.
Project Goals:
- Increase bike ridership in Santa Cruz- Consolidate bike resources by connecting existing bike communities
- Raise safety awareness and hand out bike lights and helmets
- Promote the development of the Rail Trail, which will connect scattered bike paths to create one direct route
Preliminary research will include case studies of other cities that have invested in cycling, research into Bicycle Friendly Business Districts, an inventory of media coverage of biking in Santa Cruz, and statistics on the bicycle industry.
Recently, I designed and laser cut about 40 People Power key chains as a part of a project for my prototyping class at UCSC. I have been giving them out to fellow bike enthusiasts and promoting People Power's vision. I look forward to working on even more creative ways to implement this marketing campaign.
Thanks for the feedback Melissa. I agree these goals are more like the objectives and I need to develop specific goals to measure my progress of reaching these objectives. I met with Amelia yesterday and we did come up with several projects for me to work on. I will come by your office hours to discuss these with you.
ReplyDelete