For Immediate Release – For May’s Bike Month Melissa Ott Puts the Spotlight on Santa Cruz’s Leading Female Bicycle Advocates

For Immediate Release – For May’s Bike Month Melissa Ott Puts the Spotlight on Santa Cruz’s Leading Female Bicycle Advocates 

Date: April 29, 2014

Contact: Melissa Ott/UC Santa Cruz undergraduate student/Bicycle Intern

Tel. (925) 918-3425 Email: mott@ucsc.edu 

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Santa Cruz, CA – To celebrate National Bike Month this May and recognize those who work to support a thriving and diverse bicycle culture in Santa Cruz, UC Santa Cruz undergraduate student Melissa Ott is writing a series of profiles of seven of the community’s female bicycle advocates for the Women on Bikes California initiative and its website Pedal Love, a new media communications platform dedicated to sharing “dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives with bicycles.” Though much of the bicycling world’s focus has been on men and the sport of bicycling, these engaging profiles demonstrate that in Santa Cruz, bicycle advocacy is strongly supported and promoted by women passionate about all forms of riding a bike. To read the profiles go to: www.pedallove.org/its-wheely-easy-being-green.

In Santa Cruz, the week of May 2-9 is Bike Week, and many of the women profiled in the Pedal Love series are instrumental to planning, promoting, and celebrating more than a dozen bicycle-related events, rides, and workshops taking place during Bike Week and throughout May. To learn more, including the fifteen free Bike to Work Day breakfast sites visit http://santacruztransportationsolutions.blogspot.com/p/blog-page.html.

A new member of the Pedal Love creative team, Melissa chose to write her first series of pieces on the women who are inspiring her in the local bike advocacy scene. The result is a glimpse of the diverse and thriving bicycle community in Santa Cruz from environmental program directors to college students to recreational club leaders, and more. The interviews feature the following women:

• Amelia Conlen (Director of People Power of Santa Cruz County)
• Maura Noel (President of the Santa Cruz County Cycling Club)
• Elise Ehrheart (Coordinator of Ecology Action’s Bike Smart! Program)
• Emily Glanville (Ecology Action’s Transportation Group Program Specialist)
• Myrna Sherman (Santa Cruz County Cycling Club)
• Hasti Afsarifard (UC Santa Cruz undergrad & volunteer with People Power)
• Alyssa Tyree (UCSC undergrad & intern with People Power)

In bringing them all together in a series of interviews, Melissa hopes to support awareness of Santa Cruz’s connected bicycle community that spans the varied interests represented by these seven women. She also hopes to continue her bicycle advocacy work after she graduates in June by staying involved in the Santa Cruz bicycling community and writing stories that she hopes will connect more people with the beauty and freedom of the bicycle. To read the profiles go to: http://www.pedallove.org/its-wheely-easy-being-green/ 

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About Melissa Ott
Melissa Ott is an undergraduate student at the University of California, Santa Cruz studying English Literature. She has been actively involved with the sustainability community on campus since 2011. In high school, Melissa served on the City of Pleasanton's Bicycle Pedestrian Advisory Committee, and she has never owned a car. In her current advocacy work, Melissa strives to empower women, young people, and all members of her community to discover the magic of bike riding--not only to reduce carbon emissions, but also to increase happiness, health, and engagement with one's community. To learn more about the bicycle advocacy work she’s currently doing in Santa Cruz, visit http://santacruztransportationsolutions.blogspot.com/p/ideass-bicycle-transit-planning-team.html.

About Women on Bikes California & Pedal Love 
An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at http://www.pedallove.org/.