For Immediate Release – For May’s Bike Month Melissa Ott Puts the Spotlight on Santa Cruz’s Leading Female Bicycle Advocates

For Immediate Release – For May’s Bike Month Melissa Ott Puts the Spotlight on Santa Cruz’s Leading Female Bicycle Advocates 

Date: April 29, 2014

Contact: Melissa Ott/UC Santa Cruz undergraduate student/Bicycle Intern

Tel. (925) 918-3425 Email: mott@ucsc.edu 

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Santa Cruz, CA – To celebrate National Bike Month this May and recognize those who work to support a thriving and diverse bicycle culture in Santa Cruz, UC Santa Cruz undergraduate student Melissa Ott is writing a series of profiles of seven of the community’s female bicycle advocates for the Women on Bikes California initiative and its website Pedal Love, a new media communications platform dedicated to sharing “dynamic and compelling stories of how ordinary people are making extraordinary changes to their lives with bicycles.” Though much of the bicycling world’s focus has been on men and the sport of bicycling, these engaging profiles demonstrate that in Santa Cruz, bicycle advocacy is strongly supported and promoted by women passionate about all forms of riding a bike. To read the profiles go to: www.pedallove.org/its-wheely-easy-being-green.

In Santa Cruz, the week of May 2-9 is Bike Week, and many of the women profiled in the Pedal Love series are instrumental to planning, promoting, and celebrating more than a dozen bicycle-related events, rides, and workshops taking place during Bike Week and throughout May. To learn more, including the fifteen free Bike to Work Day breakfast sites visit http://santacruztransportationsolutions.blogspot.com/p/blog-page.html.

A new member of the Pedal Love creative team, Melissa chose to write her first series of pieces on the women who are inspiring her in the local bike advocacy scene. The result is a glimpse of the diverse and thriving bicycle community in Santa Cruz from environmental program directors to college students to recreational club leaders, and more. The interviews feature the following women:

• Amelia Conlen (Director of People Power of Santa Cruz County)
• Maura Noel (President of the Santa Cruz County Cycling Club)
• Elise Ehrheart (Coordinator of Ecology Action’s Bike Smart! Program)
• Emily Glanville (Ecology Action’s Transportation Group Program Specialist)
• Myrna Sherman (Santa Cruz County Cycling Club)
• Hasti Afsarifard (UC Santa Cruz undergrad & volunteer with People Power)
• Alyssa Tyree (UCSC undergrad & intern with People Power)

In bringing them all together in a series of interviews, Melissa hopes to support awareness of Santa Cruz’s connected bicycle community that spans the varied interests represented by these seven women. She also hopes to continue her bicycle advocacy work after she graduates in June by staying involved in the Santa Cruz bicycling community and writing stories that she hopes will connect more people with the beauty and freedom of the bicycle. To read the profiles go to: http://www.pedallove.org/its-wheely-easy-being-green/ 

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About Melissa Ott
Melissa Ott is an undergraduate student at the University of California, Santa Cruz studying English Literature. She has been actively involved with the sustainability community on campus since 2011. In high school, Melissa served on the City of Pleasanton's Bicycle Pedestrian Advisory Committee, and she has never owned a car. In her current advocacy work, Melissa strives to empower women, young people, and all members of her community to discover the magic of bike riding--not only to reduce carbon emissions, but also to increase happiness, health, and engagement with one's community. To learn more about the bicycle advocacy work she’s currently doing in Santa Cruz, visit http://santacruztransportationsolutions.blogspot.com/p/ideass-bicycle-transit-planning-team.html.

About Women on Bikes California & Pedal Love 
An initiative of the California Bicycle Coalition, the mission of Women on Bikes California focuses on the bike as a tool for optimism in the lives of women. We work to engage, connect and cultivate opportunity for women of all ages, races and walks of life interested in bicycling, active living advocacy and bike-related/bike-friendly industries. Key to our strategy is elevating the voice of women passionate about bicycling via engaging storytelling and proactive media outreach through our “Pedal Love” project website and our series of “Active Living Plugged In” trainings. Learn more about us at http://www.pedallove.org/.

A Conversation with Cheryl Schmitt, Transportation Coordinator

Cheryl Schmitt is the Transportation Coordinator for the City of Santa Cruz Public Works Department. We interviewed her to learn more about the work she does, current bicycle projects that are happening in Santa Cruz, and her perspectives on the Rail Trail.

Photo source/credit

As Transportation Coordinator, Cheryl's work focuses on alternative-to-car transportation programs for the City of Santa Cruz. She shared that her job entails "grant writing, public outreach, and working with the community and non profits." In her work, alternative transportation includes "infrastructure designed for bikes, pedestrians, public transit, carpool, car sharing, and electric vehicles."

We asked her where her interest in transportation came from, and she shared that when she was in high school, the Santa Barbara oil spill took place. She shared, "It was a pivotal moment for me because I saw what happened in Santa Barbara. Environmentalism started to bloom at that time, and it became a focus in my life." Cheryl has her bachelor's degree in anthropology and health, and she said she is fortunate that "this job happened to align with my values."

One bicycle-related project that she's currently working on is the construction of the Arana Gulch path, which she says was "dreamed about for twenty years and is a hugely important project because it will create a link between sections of arterial roadways that currently dead-end for bicyclists." This new path will become a transportation coordinator for both bikes and pedestrians. 

Our IDEASS project has provided research and recommendations to install an automated bicycle and pedestrian counter at the new Arana Gulch path, which will provide valuable data about how many people use the new trail once it opens later this year. There is more information about this project on the Arana Gulch Multi-Use Trail Project blog here.

In addition to the Arana Gulch Multi-Use Trail Project, the "Rail Trail" is another transportation corridor project that will eventually connect Santa Cruz and Monterey Counties with a path along the railroad tracks that will be separate from car traffic. "Yes, I think that it will increase bicycle ridership in Santa Cruz," she said. "Any new facility brings users." 

Despite seeing the Rail Trail as an opportunity for increasing bicycling in Santa Cruz, she did express one concern about the project: "My own feeling is that it is a huge project requiring a lot of funding. There are many other projects on the table, and I hope that these other projects don't get pushed to the side and it all goes to the rail trail." It will still be many years before the rail trail becomes a reality, though much progress has been made already. In the meantime, it is important that the community and City continue to support other bike projects in Santa Cruz that create a more connected and safe bicycle network while also keeping the vision of the Rail Trail in mind.

The official name of the "Rail Trail" project is the Monterey Bay Sanctuary Scenic Trail Network, and fortunately "approximately $7 million of local and federal funds have already been secured for construction of initial segments," according to the Regional Transportation Commission. Learn more about this project on the website here. 

Cheryl also spoke about the upcoming bike plan update, which she clarified will be a "complete streets" approach to an update. The previous Bicycle Transportation Plan was produced in 2008, and Cheryl says the new one will take a more holistic approach that will focus not only on bikes but on active transportation as a whole--bicycles, pedestrians, and public transit. Complete streets is a relatively new approach to transportation planning that is designed to "work for the entire community, from ages eight to eighty," she said. 

"When you chop it up into user groups, it has this sort of discontinuous feeling, like pitting one user against another," she said of traditional plans that separate bike planning from pedestrian, public transit, and cars. "We're all using the streets together, so we should plan together." For community members interested in contributing ideas for the new update, which is happening within the next year, be on the lookout for announcements about community workshops and opportunities to get involved.

Cheryl concluded the interview by sharing some thoughts on the future of transportation in the Santa Cruz region. "It's exciting to see younger people interested in transportation and pursuing it. I encourage it as a career option, especially since nearly 50% of the greenhouse gas emissions in Santa Cruz are from transportation. We are also going to see a lot of growth in our area, in the Monterey Bay Area. According to a study by AMBAG (Association of Monterey Bay Area Governments), the urban footprint of this area is projected to grow 40% from 2005-2035, so we need to be thinking about how we are going to handle the increase in traffic."

What an inspiring conclusion to our interview, a challenge for the future but also an opportunity for innovative thinking. It's already 2014, which means we're 9 years into that potential 40% growth. In addition to a sense of opportunity through the challenge of increased volumes of people in this region, that timeline creates a sense of urgency that is hopefully fueling more efficient and effective decision-making when it comes to bicycle and sustainable transportation projects in this region. 

Thank you so much, Cheryl, for your insight and thoughts on transportation and bicycling in Santa Cruz. 

To learn more about City of Santa Cruz Transportation Programs and the work that Cheryl does, please visit the website here.

UC Santa Cruz Bike Month Events 2014

Many UC Santa Cruz banana slugs bicycle year-round, but during May, which is National Bike Month, these banana slugs not only bike but also celebrate the greatest two wheeled invention known to humankind. Join the UCSC community in celebrating the bicycle at these upcoming events, and see a full listing of Bike Month events here.

Stevenson Bikes & Food Justice Fest - May 3 at 12pm - 4pm
Stevenson Main Quad, UC Santa Cruz. 
Join us for a bike & food justice fest featuring free bike maintenance, bicycle education and history, bike-generated strawberry smoothies with education about strawberry production, music, bike part art, a food justice & transportation board game, and more! At 2 PM, there will be a speaker panel and discussion about the intersections of transportation and food justice in the Stevenson Fireside Lounge.

Slug Bike Party Ride Around Campus – May 3 at 3:30pm 
Meet in Stevenson Main Quad, UC Santa Cruz. 
During the Bike & Food Justice Festival, a group will be heading off on bikes to explore easy and secret routes around campus while also touring some of the campus gardens. Bring a bicycle in good working condition, a helmet, and comfortable shoes. Bike party!

Bike Week World Cafe - May 5 at 5pm - 7pm 
Kresge Piazzetta, outside Kresge Seminar Room at Porter-Kresge Rd, UC Santa Cruz. 
The World Cafe is a weekly potluck of both food and ideas that takes place in Kresge College. The theme for this week is bicycles to celebrate the beginning of Bike Week in Santa Cruz! Join us for conversations about the revolutionary role of bicycles to empower and free people in our community, enjoy some bike generated smoothies and music, and learn some basic bike maintenance.

UCSC Bike Helmet Giveaway - May 6 at 1:30pm - 4pm 
Base of UCSC campus, corner of Bay & High. 
In celebration of Bike Week, Transportation and Parking Services is hosting the Bicycle Safety Campaign! TAPS will be surveying cyclists and handing out 200 free helmets to members of the UCSC community on first come first serve basis. Proof of UCSC affiliation required. Invite your friends if you care about them staying safe on the road! If you are interested in volunteering, please contact Julie.

Bike to Work/School Day! - May 8, 2014 at 6:30am - 9:30am 
Have you ever wished someone would celebrate your bike commute with free food? Well that’s what Bike to Work Day is all about! There will be 15 public breakfast sites for people who bike to work/school this day, with three sites at UC Santa Cruz: base of campus, top of the Bike Path, and Quarry Plaza. For more information, visit the website.

Edge of Eden Music Festival (Free Bike Valet) - May 10 at 2pm - 10pm 
Take your bike to this music festival at the UCSC East Field and receive free bike parking! Parking is limited for the event anyway, and you won’t have to worry about your bike while you enjoy the show. Learn more here.

Free Bike Commuting Workshop at UCSC - May 14 at 12:30pm – 1:30pm 
Science and Engineering Library Room 332, UC Santa Cruz. 
Come to a free one-hour workshop for UCSC bike commuters of all skill levels hosted by People Power of Santa Cruz County. We’ll cover best practices for commuting to campus, including gears, laws, and routes.

Endless Summer Bike Ride - May 18, 2014 at 11am to 3pm
Soak in the sun, practice your cycling skills and explore little-known routes around Santa Cruz on this easy 8-10 mile bike ride. $6 cost includes a picnic lunch at Twin Lakes Beach. Bring a helmet and bike in good working condition. Register online here.

IDEASS Tabling at the UC Santa Cruz Community and Arts Festival!

On April 12th, Melissa and I had the wonderful opportunity to table at the UC Santa Cruz Community and Arts Festival. This festival invited students to present the research and projects they have been working on this past academic year. Melissa and I were fortunate enough to be able to table at this event so we packed our bags with our previous newsletters, bike maps, a simple CO2 emission calculator, and other bicycle-related resources we have used for our project and got ready to immerse ourselves with the variety of people downtown.

We weren't ready for who we'd talk to and what we'd talk about! Melissa and I talked to avid, confident cyclists who gave us suggestions on our bicycle-commuting workshops, we gave advice to people who want to incorporate cycling into their daily commute, a man asked us about our project's importance and why cycling mattered in Santa Cruz, but overall so many people acknowledge our project and applauded us for our efforts. It was an amazing experience to be able to educate and talk with the people who reside in the same the city we've both lived in for four years. Although, we've had numerous outreach events that we've promoted our project at, this event was exhilarating and an educational occasion for us too.

IDEASS Presentations at Green Drinks Last Week

Last Tuesday on April 1, two teams of students from the Impact Designs: Engineering & Sustainability through Student Service (IDEASS) program spoke at Green Drinks Santa Cruz at Cafe Mare in downtown Santa Cruz. Both projects were related to sustainable transportation--one focused on electric vehicle charging stations and the other (our project) on bicycle transit planning and education. 

Green Drinks Santa Cruz is an informal networking event where environmentally-minded people meet over drinks, and it meets at different local restaurants each month on the first Tuesday. There was a great turnout for the April meeting, and after enjoying some drinks and happy hour appetizers, the Electric Vehicle Charging Station Team presented first. Team members Jessica, Dannah, and Amrita shared some of their initial findings from data collection at charging stations in Santa Cruz and Monterey counties. They continue to work on the project as the school year progresses, and they were able to get some useful feedback on directions to go and trends to analyze from the community members who attended the presentation.

Their EV project is described on their UCSC Project Clearinghouse page:

"Our overarching sustainability goal for the transportation sector is more electric vehicles on the road that will ultimately reduce GHG and particle emissions and will put a more sustainable fuel source into widespread use. To achieve that goal we are working with Monterey Bay Electric Vehicle Alliance, a local non-profit organization, to analyze data from EV charging stations in Santa Cruz County and Monterey County. ... 

"This project primarily involves two components. The first component is data analysis, which involves retrieving information from EV charging station owners. Once the data has been retrieved, our team will look for trends and analyze the data for any significant correlations. The second component of our project will involve data visualization via GIS [geographic information systems] mapping, reports, and graphs for ease of public viewing."

After the EV Charging Team presented and the audience asked questions and provided feedback, it was our turn to present about our Bicycle Transit Planning project. You can view our presentation on Google Drive here and read more about our project on our webpage here.

Aly and I spoke about the various aspects of our project, including our bike commuting workshops for the community and local businesses, our survey analysis from these workshops, our educational efforts at community events on and off-campus, and our work to get an automated bicycle counter installed at the Arana Gulch Multi-use Trail. 

The audience had a lot to say regarding their perspectives and frustrations with the current bicycle infrastructure in Santa Cruz and the U.S. in general. Suggestions included installing safer roadway features than just a stripe of paint on the ground for a bike lane, working to educate drivers more on rights of bicyclists, working to educate bicyclists more on rules of the road, and more. It was helpful to have our project mentors, Tiffany Wise-West from the City of Santa Cruz Climate Action Program and Amelia Conlen, Director of People Power of Santa Cruz County, in the audience to answer questions and provide some support in addition to the answers we could provide. 

After our presentation, folks mingled in the restaurant and made connections, discussing topics further. Aly and I spoke with "Cosmic Joe" who among other pursuits leads the star-gazing workshops through the UC Santa Cruz Recreation Department. He was really supportive of our work, and it was nice to speak one on one with a community member who was learning about our project for the first time. It was also nice to realize how much of a hot topic bicycling is for our community--the amount of comments and frustrations expressed with the current state of bicycling was awesome evidence that our work is really necessary and valued.

We're grateful to have had the opportunity to present at Green Drinks, and we look forward to future opportunities to engage with the community. We hope to see you at the UCSC Community & Arts Festival this Saturday at Abbot Square downtown (10 - 3 PM) and next Saturday at the Earth Day Celebration at San Lorenzo Park (11 - 4 PM). Thanks for reading!

Thanks to Hannah Hodgson for the photographs and for organizing Green Drinks Santa Cruz!